PhotoDay lands investment to scale AI-driven photo platform from Serent Capital

PhotoDay, a volume photography platform company, secured a significant growth investment from Serent Capital, a growth-focused private equity firm with a track record of supporting founder-led B2B software companies. The partnership will support PhotoDay’s mission to transform the volume photography industry through continued investment in innovation, customer experience, and product development, the company said in a press release. The amount of the investment was not disclosed. As part of the deal, Alex Kovacevic, former CEO of ImageQuix (now Captura), will join PhotoDay’s board as Executive Chairman.

PhotoDay offers an end-to-end platform that streamlines photographer workflows, elevates the parent buying experience, and integrates seamlessly with photo print labs. With signature features like FaceFind facial clustering, Dashboard App, Capture App, and smart marketing tools, PhotoDay has become a valuable platform for thousands of photography studios across the United States, the company said.

“Our journey has always been about helping studios focus on what they do best—capturing memories—while we handle the rest,” said Jonathan “JD” Dantes, CEO and Co-Founder of PhotoDay. “Serent’s investment validates our vision and gives us the resources to build even faster, while staying true to our values and commitment to our customers.”

Serent’s investment, combined with hands-on support from its Growth Team, aims to help PhotoDay scale its go-to-market efforts, accelerate development of AI-powered tools, improve platform flexibility, and explore new strategic partnerships, the company said. PhotoDay will remain an independent platform, a key priority for customers who rely on its studio-first approach.

“PhotoDay is a category leader in sports and youth photography, and we’re thrilled to support the team through its next phase of growth,” said Lance Fenton, Partner at Serent Capital. “Their platform is beloved by customers and consistently drives better outcomes for studios and families alike. We see a significant opportunity to bring this best-in-class experience to even more photographers, studios, and parents.”

With customer satisfaction scores in the top percentiles of industry benchmarks, including an NPS of +93 and satisfaction rating of 4.6 out of 5.0, PhotoDay continues to set the standard for ease of use, customer support, and platform innovation.

As part of the partnership, Kovacevic will work closely with the executive team to help shape strategic growth initiatives and offer guidance drawn from his extensive industry experience.

“I’ve admired PhotoDay for years,” said Kovacevic. “Their intuitive user experience, commitment to innovation, and loyal customer base are exceptional. I’m excited to support JD and the entire team as we scale the business and unlock even more value for studios across the country.”